@Ballentine's Stay True Stories
Project: Stay True Stories
Format: Content, Platform
Ballantine's Stay True Stories
A collaboration between Work Club and M&C Saatchi Sports & Entertainment.
Ballantine's tasked us to develop a platform that celebrates creatives that 'Stay True' to themselves.
Stay True Stories was born.
Stay True Stories challenges each protagonist to stay true to themselves in their expression of what they do.
The first story was Killian Martins' "Carmen" A skateboarders remix of Bizet's Carmen, a performance that blurred the line between Killian's worlds of skateboarding and dance, resulting in a skateboard ballet in a theatre in Buenos Aires.
The collaboration with Ballantine's sees him participating in a unique experiment, drawing on his creative influences and skills.
The platform has now grown to include "Space-Fiti" by INSA and "Art of Drumming" by Ben Mead.
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