A socially driven, TV campaign to Launch the Nokia Asha 303 in Mexico, EMEA & SSA

Our insight this was going to be the first time that emoji would be available with WhatsApp and our target market will love using them. 

1/1 'QWERTY ME' campaign asked people from both countries to challenge a group of Teens to do almost any challenge.

To highlight the Asha 303's WhatsApp integration, people were asked for challenges via social media, radio and the Asha WhatsApp hotline

Challenges were aired on national TV.

1/2 'Let's Qwerty!'

The 'QWERTY' keyboard was a first in many regions and was at the heart of our campaign

the TVCs had to run across so many regions, with varying language and senses of humor we opted for the absurd, to create conversation and intrigue.

The ads show 8 scenarios where we see into the world of the emoji.

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