A socially driven, TV campaign to Launch the Nokia Asha 303 in Mexico, EMEA & SSA

Our insight this was going to be the first time that emoji would be available with WhatsApp and our target market will love using them. 

1/1 'QWERTY ME' campaign asked people from both countries to challenge a group of Teens to do almost any challenge.

To highlight the Asha 303's WhatsApp integration, people were asked for challenges via social media, radio and the Asha WhatsApp hotline

Challenges were aired on national TV.

1/2 'Let's Qwerty!'

The 'QWERTY' keyboard was a first in many regions and was at the heart of our campaign

the TVCs had to run across so many regions, with varying language and senses of humor we opted for the absurd, to create conversation and intrigue.

The ads show 8 scenarios where we see into the world of the emoji.

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Selected Works

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Be Ready @R/GACreative

Nike, Siemens and Hyundai @RGAFreelance, Creative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

TRIPLYSTCreative

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Creative AI - Automated MarketingCreative Lead, Commerical Work

Music VideosDirector, Shoot, Content

Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo

How Many DrakesTwitter bot and iOS App

Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Van Gogh in VRVirtual Reality

Bad Joke BotArtifical Intelligence, Facebook Messenger

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

17826381 Machine Learning AuthorMachine Learning Literature

Weather or NotFashion, Chatbot, Facebook

Acid AssBootleg