"TAKE A BORING PRODUCT, MAKE IT INTERESTING & IT BECOMES SOMETHING PEOPLE NEED."


Project: Known Unknown   
Format: Ltd Edition 3M reflective t-shirts

We wanted to take a boring product of one of our favorite companies and see if we could make something that people would engage with.

3M has an incredible history and philosophy of research and development that has helped them create products that innovators, makers, creators need. Inspired by NYC label ICNY, we took 3M's reflective screen ink and created 25, all-over print reflective camouflage t-shirt and a culturally resonant story centered around privacy and fashions ability to preserve it. 

The 25 were sold through a bidding process. 

"Camouflage keeps you hidden, with all the bright lights and camera flashes, Prawn Comet have created camouflage for the age of the camera. The worlds first reflective camouflage. 3M reflective Maryland Woodland pattern. 25 pieces."

Selected Works

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Memrise @PeakAI, Machine Learning, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

Nike, Siemens and Hyundai @RGAFreelance, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

TRIPLYSTCreative

IKEA ChatbotChatbot, Facebook Messenger

Creative AI - Automated MarketingCreative Lead, Commerical Work

Be Ready @R/GACreative

Cantdecide.lifeChatbot, AI, Creative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

WandrrApp, iOS, Maps, Autonomous, Cars

See Your FolksContent, Data, Creative

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo

Micheal Jackson AIAI research

Van Gogh in VRVirtual Reality

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

Music VideosDirector, Shoot, Content

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg

How Many DrakesTwitter bot and iOS App

17826381 Machine Learning AuthorMachine Learning Literature