"TAKE A BORING PRODUCT, MAKE IT INTERESTING & IT BECOMES SOMETHING PEOPLE NEED."


Project: Known Unknown   
Format: Ltd Edition 3M reflective t-shirts

We wanted to take a boring product of one of our favorite companies and see if we could make something that people would engage with.

3M has an incredible history and philosophy of research and development that has helped them create products that innovators, makers, creators need. Inspired by NYC label ICNY, we took 3M's reflective screen ink and created 25, all-over print reflective camouflage t-shirt and a culturally resonant story centered around privacy and fashions ability to preserve it. 

The 25 were sold through a bidding process. 

"Camouflage keeps you hidden, with all the bright lights and camera flashes, Prawn Comet have created camouflage for the age of the camera. The worlds first reflective camouflage. 3M reflective Maryland Woodland pattern. 25 pieces."

Selected Works

Fulfil BarsProject type

XR in Your PocketAR, VR, XR

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Nike, Siemens and Hyundai @RGAFreelance, Creative

Be Ready @R/GACreative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel XR Music Video / GameXR, App, iOS, Music, Flylo

Van Gogh in VRVirtual Reality

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

Creative AI - Automated MarketingCreative Lead, Commerical Work

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Music VideosDirector, Shoot, Content

How Many DrakesTwitter bot and iOS App

TRIPLYSTCreative

Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

17826381 Machine Learning AuthorMachine Learning Literature

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg