By the time girls are 14 years old, over 50% drop out of sports.

As part of the Nike PLAYlist project, Nike challenged us in London to reinvent their NTC workouts to engage and inspire girls to make movement apart of their lives.

In just 7 weeks we created Nike Move! Workout films like no other. Hosted by awesome young athletes from across the globe, and a part of the wider Nike You're It campaign, we amplified their sport and personality to create unique workout worlds where movement meets imagination.

The films form the first kids' workout content from Nike, globally and support the launch of - a hub created to keep kids moving. 

In retail, our XR Experience was a take over of Nike Flagship stores, with an interactive experience that would allow kids to go inside each world and workout through with their imagination.


Selected Works

Fulfil BarsProject type

XR in Your PocketAR, VR, XR

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Nike, Siemens and Hyundai @RGAFreelance, Creative

Be Ready @R/GACreative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel XR Music Video / GameXR, App, iOS, Music, Flylo

Van Gogh in VRVirtual Reality

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

Creative AI - Automated MarketingCreative Lead, Commerical Work

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Music VideosDirector, Shoot, Content

How Many DrakesTwitter bot and iOS App


Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

17826381 Machine Learning AuthorMachine Learning Literature

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg