By the time girls are 14 years old, over 50% drop out of sports.
As part of the Nike PLAYlist project, Nike challenged us in London to reinvent their NTC workouts to engage and inspire girls to make movement apart of their lives.
In just 7 weeks we created Nike Move! Workout films like no other. Hosted by awesome young athletes from across the globe, and a part of the wider Nike You're It campaign, we amplified their sport and personality to create unique workout worlds where movement meets imagination.
The films form the first kids' workout content from Nike, globally and support the launch of Nikemove.com - a hub created to keep kids moving.
In retail, we envisaged a take over of Nike Flagship stores, with an interactive experience that would allow kids to go inside each world and workout through with their imagination.
SEE IT HERE : NIKEMOVE.COM
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