By the time girls are 14 years old, over 50% drop out of sports.

Nike challenged us to reinvent their NTC workouts to engage and inspire these girls to make movement apart of their lives.

In just 7 weeks we created Nike Move! Workout films like no other. Hosted by awesome young athletes from across the globe, and a part of the wider Nike You're It campaign, we amplified their sport and personality to create unique workout worlds where movement meets imagination.

The films form the first kids' workout content from Nike, globally and support the launch of - a hub created to keep kids moving. 

In retail, we envisaged a take over of Nike Flagship stores, with an interactive experience that would allow kids to go inside each world and workout through with their imagination.


Selected Works

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Memrise @PeakAI, Machine Learning, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

Nike, Siemens and Hyundai @RGAFreelance, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content


IKEA ChatbotChatbot, Facebook Messenger

Creative AI - Automated MarketingCreative Lead, Commerical Work

Be Ready @R/GACreative

Cantdecide.lifeChatbot, AI, Creative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

WandrrApp, iOS, Maps, Autonomous, Cars

See Your FolksContent, Data, Creative

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo

Micheal Jackson AIAI research

Van Gogh in VRVirtual Reality

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

Music VideosDirector, Shoot, Content

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg

How Many DrakesTwitter bot and iOS App

17826381 Machine Learning AuthorMachine Learning Literature