By the time girls are 14 years old, over 50% drop out of sports.

As part of the Nike PLAYlist project, Nike challenged us in London to reinvent their NTC workouts to engage and inspire girls to make movement apart of their lives.

In just 7 weeks we created Nike Move! Workout films like no other. Hosted by awesome young athletes from across the globe, and a part of the wider Nike You're It campaign, we amplified their sport and personality to create unique workout worlds where movement meets imagination.

The films form the first kids' workout content from Nike, globally and support the launch of - a hub created to keep kids moving. 

In retail, we envisaged a take over of Nike Flagship stores, with an interactive experience that would allow kids to go inside each world and workout through with their imagination.


Selected Works

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Be Ready @R/GACreative

Nike, Siemens and Hyundai @RGAFreelance, Creative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars


IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Creative AI - Automated MarketingCreative Lead, Commerical Work

Music VideosDirector, Shoot, Content

Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo

How Many DrakesTwitter bot and iOS App

Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Van Gogh in VRVirtual Reality

Bad Joke BotArtifical Intelligence, Facebook Messenger

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

17826381 Machine Learning AuthorMachine Learning Literature

Weather or NotFashion, Chatbot, Facebook

Acid AssBootleg