Project: French Connection - Make a Scene

Format: Sandbox UGC 

Become a film director with French Connection's 'Make a Scene' digital experience. 

A social film campaign where users create their own films, starring clothes from the new collection.

French Connection was amongst the first brands to see the potential for letting their consumers create content and put the brand in their hands. 

Users picked clips that they pieced together into iconic short films. Filters, edits, and titles let people individualize each film ready to share. The films were incentivized with a trip to the Sydney Film Festival, and a chance to become part of the official advertising campaign. 

Creative and software design helped us develop a micro-campaign that reused 'offcuts' from the TVC edit.

A small selection of the 26k+ films made were shown In store and across the French Connection website.


Selected Works

Fulfil BarsProject type

XR in Your PocketAR, VR, XR

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Nike, Siemens and Hyundai @RGAFreelance, Creative

Be Ready @R/GACreative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel XR Music Video / GameXR, App, iOS, Music, Flylo

Van Gogh in VRVirtual Reality

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

Creative AI - Automated MarketingCreative Lead, Commerical Work

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Music VideosDirector, Shoot, Content

How Many DrakesTwitter bot and iOS App


Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

17826381 Machine Learning AuthorMachine Learning Literature

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg