KING KONG APPAREL - Bags made for Crossfitters, by Crossfitters.

An incredibly loved brand that has deep roots in the CrossFit scene, needed to lift their brand from functional and rigid to engage and elevate their market, in their own language and vibe.

We created Ray, the 400lb gorilla in the room who's also the coach you have nightmares about. With his charismatically brutal coaching style, with a no-nonsense Aussie heritage, Ray helps everyone in the Box smash the WOD and get to the Games.

In a series of films, Ray motivates and empowers Crossfitters in a Box and reveals the benefits of having the bag other bags wish they were.

From showing you how to use the cold compartment to get one more rep out of your screaming muscles.

To quote Ray "Call that coach, this is a coach (pointing at himself)" 


Made @ The Community UK 


Selected Works

Fulfil BarsProject type

XR in Your PocketAR, VR, XR

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Nike, Siemens and Hyundai @RGAFreelance, Creative

Be Ready @R/GACreative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel XR Music Video / GameXR, App, iOS, Music, Flylo

Van Gogh in VRVirtual Reality

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

Creative AI - Automated MarketingCreative Lead, Commerical Work

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Music VideosDirector, Shoot, Content

How Many DrakesTwitter bot and iOS App


Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

17826381 Machine Learning AuthorMachine Learning Literature

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg