KING KONG APPAREL - Bags made for Crossfitters, by Crossfitters.

An incredibly loved brand that has deep roots in the CrossFit scene, needed to lift their brand from functional and rigid to engage and elevate their market, in their own language and vibe.

We created Ray, the 400lb gorilla in the room who's also the coach you have nightmares about. With his charismatically brutal coaching style, with a no-nonsense Aussie heritage, Ray helps everyone in the Box smash the WOD and get to the Games.

In a series of films, Ray motivates and empowers Crossfitters in a Box and reveals the benefits of having the bag other bags wish they were.

From showing you how to use the cold compartment to get one more rep out of your screaming muscles.

To quote Ray "Call that coach, this is a coach (pointing at himself)" 


Made @ The Community UK 


Selected Works

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Memrise @PeakAI, Machine Learning, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

Nike, Siemens and Hyundai @RGAFreelance, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content


IKEA ChatbotChatbot, Facebook Messenger

Creative AI - Automated MarketingCreative Lead, Commerical Work

Be Ready @R/GACreative

Cantdecide.lifeChatbot, AI, Creative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

WandrrApp, iOS, Maps, Autonomous, Cars

See Your FolksContent, Data, Creative

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo

Micheal Jackson AIAI research

Van Gogh in VRVirtual Reality

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

Music VideosDirector, Shoot, Content

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg

How Many DrakesTwitter bot and iOS App

17826381 Machine Learning AuthorMachine Learning Literature