KING KONG APPAREL - Bags made for Crossfitters, by Crossfitters.
An incredibly loved brand that has deep roots in the CrossFit scene, needed to lift their brand from functional and rigid to engage and elevate their market, in their own language and vibe.
We created Ray, the 400lb gorilla in the room who's also the coach you have nightmares about. With his charismatically brutal coaching style, with a no-nonsense Aussie heritage, Ray helps everyone in the Box smash the WOD and get to the Games.
In a series of films, Ray motivates and empowers Crossfitters in a Box and reveals the benefits of having the bag other bags wish they were.
From showing you how to use the cold compartment to get one more rep out of your screaming muscles.
To quote Ray "Call that coach, this is a coach (pointing at himself)"
KEEP SCROLLING FOR ALL THE FILMS
Made @ The Community UK
Nike Move! | NTC Move! @RGAContent, Sports, Creative
Netflix @FCB Madrid x PeakCreative
King Kong Apparel| Meet Ray @ The CommunityContent, Sports, Fashion
Memrise @PeakAI, Machine Learning, Creative
Nike Berlin Unboxed @RGAProject type
Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting
Nike, Siemens and Hyundai @RGAFreelance, Creative
Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content
IKEA ChatbotChatbot, Facebook Messenger
Creative AI - Automated MarketingCreative Lead, Commerical Work
Be Ready @R/GACreative
Cantdecide.lifeChatbot, AI, Creative
Stay True @Workclub - Ballentine'sFreelance, Conent, Video
WandrrApp, iOS, Maps, Autonomous, Cars
See Your FolksContent, Data, Creative
Make A Scene @101 - French ConnectionProject type
QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign
Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo
Micheal Jackson AIAI research
Van Gogh in VRVirtual Reality
Bad Joke BotArtifical Intelligence, Facebook Messenger
Weather or NotFashion, Chatbot, Facebook
Music VideosDirector, Shoot, Content
Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema
Prawn Comet x 3MFashion, Unoffical Collaboration, Design
How Many DrakesTwitter bot and iOS App
17826381 Machine Learning AuthorMachine Learning Literature
Muck Boots EMEA Launch @Exposure LondonBrand Film