KING KONG APPAREL - Bags made for Crossfitters, by Crossfitters.

An incredibly loved brand that has deep roots in the CrossFit scene, needed to lift their brand from functional and rigid to engage and elevate their market, in their own language and vibe.

We created Ray, the 400lb gorilla in the room who's also the coach you have nightmares about. With his charismatically brutal coaching style, with a no-nonsense Aussie heritage, Ray helps everyone in the Box smash the WOD and get to the Games.

In a series of films, Ray motivates and empowers Crossfitters in a Box and reveals the benefits of having the bag other bags wish they were.

From showing you how to use the cold compartment to get one more rep out of your screaming muscles.

To quote Ray "Call that coach, this is a coach (pointing at himself)" 


Made @ The Community UK 


Selected Works

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Be Ready @R/GACreative

Nike, Siemens and Hyundai @RGAFreelance, Creative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars


IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Creative AI - Automated MarketingCreative Lead, Commerical Work

Music VideosDirector, Shoot, Content

Flying Lotus - Camel VR Music Video / GameVR, App, iOS, Music, Flylo

How Many DrakesTwitter bot and iOS App

Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Van Gogh in VRVirtual Reality

Bad Joke BotArtifical Intelligence, Facebook Messenger

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

17826381 Machine Learning AuthorMachine Learning Literature

Weather or NotFashion, Chatbot, Facebook

Acid AssBootleg