Fulfil Bars

Fulfil Bars are Ireland's most popular protein bar, since launching in 2016 the healthy chocolate bar has doubled in sales year on year in the UK.

They came to us looking for a brand promise and creative approach that would speak to millennials and transform Fulfil from a bar into a true lifestyle brand. I was part of a small team that created the brand relaunch and a 360 campaign.

"LIFE’S WONDERFUEL"

Who says you can’t have your chocolate and eat it too? Fulfil is the wonderfuel that feeds the dream for active people who want to live life to the full and have it all.

Alongside working on films, copy lines, and content creation, I provided several social campaign ideas that will run over the next year, including the current ‘Bucket List’ campaign.

Selected Works

Fulfil BarsProject type

XR in Your PocketAR, VR, XR

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Nike, Siemens and Hyundai @RGAFreelance, Creative

Be Ready @R/GACreative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel XR Music Video / GameXR, App, iOS, Music, Flylo

Van Gogh in VRVirtual Reality

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

Creative AI - Automated MarketingCreative Lead, Commerical Work

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Music VideosDirector, Shoot, Content

How Many DrakesTwitter bot and iOS App

TRIPLYSTCreative

Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

17826381 Machine Learning AuthorMachine Learning Literature

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg