"XR in Your Pocket"

Instagram and Snap have put incredible XR experiences in people's pockets. From beauty to weird and funny, filters are as creatively groundbreaking as emoji. Adding an extra layer of story telling to their communication with each other and let them express themselves in radically new ways.

Making and sharing filters has led to some interesting creative spaces, from organic viral growth to helping people embellish their stories, themselves, and their own worlds. Mobile XR is the perfect up-ramp to richer and deeper, brand and story experiences on Oculus Rift and Magic Leap, a level up to immersion and intrigue and a blue ocean of new creative space, such as the long lost Skoda Legacy Museum created with Fallon Prague.

This continues the creative XR work that started with Shlohmo's Garage Music Video Game and the Flying Lotus VR Music Video passion project that was co-signed by the man himself!  

Augmented Apparel 

With Spark AR launching 'tracking', I wondered what would happen if I out the marker on a t-shirt? The proof of concept was with a Gucci t-shirt that once activated, changes the iconic artwork to show classic Gucci photography.

Work was underway with Nike on a project for the Tokyo 2020 Olympics.


Snowflake tears

With both sides of most disagreements feely free in calling each other 'Snowflakes'. I made a filter that would let you 'cry snowflake tears' so, either side can poke fun at the term.


Pasty Face

The pasty is the most familiar and timeless British food. So, I wondered how proud we are of our food we really are. 

Pasty Face lets you wear a pasty mask, simple silly and people loved it! 

Savory Secrets  

The sequel to Pasty Face and slightly more complicated. Savory Secrets allows people to share their secrets while being anonymized by a sausage roll and a voice effect that 'robotifies' your voice


With most people working from home, we are becoming aware deeply aware of the social and personal benefits of a shared workspace. So, as a piece of fun, OFFICE5000 was born. Its a VR filter that puts people in one of 5 'funky' offices so they can pretend they're at work

Selected Works

Fulfil BarsProject type

XR in Your PocketAR, VR, XR

Nike Move! | NTC Move! @RGAContent, Sports, Creative

Be Heard @Anomaly - BeatsFreelance, Creative, Copywriting

See Your FolksContent, Data, Creative

Felix CATDAQ @Deep Focus - Nestle/GoogleFreelance Creative, Copywriting, Content

Nike, Siemens and Hyundai @RGAFreelance, Creative

Be Ready @R/GACreative

Stay True @Workclub - Ballentine'sFreelance, Conent, Video

QWERTY ME @Fallon - NokiaCreative, Content, TV, Campaign

Flying Lotus - Camel XR Music Video / GameXR, App, iOS, Music, Flylo

Van Gogh in VRVirtual Reality

Memrise @PeakAI, Machine Learning, Creative

WandrrApp, iOS, Maps, Autonomous, Cars

Creative AI - Automated MarketingCreative Lead, Commerical Work

IKEA ChatbotChatbot, Facebook Messenger

Exploring is Beautiful @Fallon - EurostarCreative, Intergrated, Cinema

Music VideosDirector, Shoot, Content

How Many DrakesTwitter bot and iOS App


Cantdecide.lifeChatbot, AI, Creative

Micheal Jackson AIAI research

Bad Joke BotArtifical Intelligence, Facebook Messenger

Weather or NotFashion, Chatbot, Facebook

17826381 Machine Learning AuthorMachine Learning Literature

Prawn Comet x 3MFashion, Unoffical Collaboration, Design

Acid AssBootleg