@DF_London Felix CATDAQ - Cat Video Stock Market

Project: Felix' CATDAQ

Format: Video Series, Youtube, Content

Felix wanted to engage the next generation of cat owners and become the first cat brand to use cats in an entertaining online video series.

The NASDAQ for cat video was created. CATDAQ - The world’s first premier, made up, stock market for the hottest trending cat videos.

A goofy, light-hearted and entertaining weekly online branded series that curates and analyses the week’s hottest cat video trends. It has engaged the next generation, becoming the world’s most-watched FMCG channel on YouTube’s UK channels. Video retention rates reached 86%, nearly doubling the YouTube average. 

We created 27 Episodes in total and star Facebook influencers Arron Crasscall and Jayne Sharp.

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