@Fallon - Eurostar - Exploring is Beautiful -
Project: Exploring is Beautiful
Format: Cinema, App, Experiential
Eurostar believes that Exploring is Beautiful, a strategy developed by Fallon London.
To highlight this, we created a micro-campaign focused on adding to the wonderful experience of looking out of the window. And using Mobile to create a unique experience to add cultural and entertainment value to consumer journeys.
A proactive project developed with a small, cross-departmental team at Fallon, combining emerging Mobile technology and emotive story telling to demonstrate Eurostar's belief in Exploring.
The film ran as cinema ads and online content. Outdoor press localized for Paris and London.
On Mobile, we devised an application that created a soundtrack to every route on the Eurostar network, linked to the view outside the window.
Bespoke software created music from the contours of the landscape
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