Hello, I'm Omar, I'm a freelance senior creative/creative director.

This is a selection of my advertising work and commercial projects, showcasing ideas, content, and products.

Covering Story Telling, Film, Social, Creative Development, Creative Content, Copywriting, Tech Thinking, Pitching, Strategy, OOH, Writing Speaking, Creative Consulting, AR, VR, MR, App & Chatbot Dev, and Education.

They Say:
"Omar Karim is a creative anomaly - part entrepreneur, part designer, part technologist, part copywriter - he's basically incredibly difficult to define. 

Before entering the world of marketing, Omar ran a street art gallery and experimental pirate radio station, going on to launch a digital magazine called Bones, documenting creative culture around the world. His unique take on the world led to a job at Fallon where he worked on Sony, BBC, Orange and Cadbury's across the briefs no-one knew what to do with.

Whilst at Fallon Omar released his first record in Australia, going on to make music videos for Wiley and MJ Cole which won acclaim from The Sun.

Since then Omar has traveled the world and worked with a range of agencies including 101, Work Club, R/GA, and Anomaly. As a freelance senior creative specializing in copywriting, content and idea generation for clients like Ballentines, Diageo, Google, Nestle & Nike.

Most recently Omar founded "Prawn Comet" - a creative innovation company and the first business to be registered as an emoji in the UK." Creating work for IKEA and Biscotti Boyz. 


WORKED/ING

PEAK
LA COMUNIDAD
FCB FIRE MADRID

ANOMALY
R/GA
DRUM
SAPIENT NITRO
PRAWN COMET
DEEP FOCUS LONDON
THE AFRICA CENTRE NEW YORK
JAM LONDON
MEAT AND BONES
WORK CLUB
101
FALLON LONDON
FALLON PRAGUE
EXPOSURE LONDON
THE BANK
BONES MAGAZINE
THREE MAGAZINE
FILTH FM & GALLERY

Products
Wandrr
Michael Jackson AI
IKEA Chatbot
Triplyst.me

Selected Client List:
TUC
CREATIVE AI
BASF
THE AFRICA CENTER NYC
BALLENTINES
LONDON DRY GIN
BUDWEISER
CFC
BEATS BY DRE
GOOGLE
PURINA
YOUTUBE
FELIX
MICROSOFT
THE GUARDIAN
NEW ERA
FOOTLOCKER
MUCK BOOTS
NETFLIX
BARBOUR
ADIDAS
FELIX 
NESTLE
NIKE
JAGUAR
BBC
SONY
CADBURY'S
NOKIA
MORE THAN
ORANGE / ROCKCORPS
OPEL CARS
VICE
EUROSTAR
UNILEVER
MAYNARDS
CBBC
CHILDREN IN NEED
SEE YOUR FOLKS
TESCO MOBILE

Selected Press:
CAMPAIGN ONES TO WATCH
THE SUN
HYPEBEAST
THE FACE
I-D
DAZED & CONFUSED
MAIL ONLINE
WALL ST JOURNAL
TIMES OF INDIA

Music Video Director:
Shlohmo - Just Us
MJ Cole & Wiley - From The Drop
Susumu Yokota - Painted Room Key
Enjoyed - Paws

Selected Exhibition List:
2012 AMODA, Group Exhibition for SXSW 
(Austin Museum Of Digital Art) Austin, Texas
2009 Filth Gallery Returns, Group Exhibition, Oslo
2007 Three For Free, Group Exhibition Hackney/Capetown
2005 OFR Paris, Group Exhibition with Fake & WAD Magazine
2003 Filth Gallery Solo Show, Leeds

"I make ideas for humans with technology made by humans to create emotional and ephemeral experiences for brands

Content and that"

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I also head a Creative Innovation Studio called (Prawn Comet). 

?☄(Prawn Comet) was founded to creatively interpret new technologies through creative.

We devise, ideate, produce & release creative products, giving us insights into the technology, that will inform advertising, now and in the future.

Championing the creative minimal viable products, as ways of storytelling in new/old formats, outrageous and absurd ideas. 

Working with an ever-evolving global team of digital, social and PR experts to deliver creative insight, data, and new development methods and pipelines - ultimately leading to newer thinking, faster idea validation, and creative deployment.

 

Prawn comet is a Creative R&D Lab for Products, Brands, and Agencies. We are futurists who create and test new ideas in new formats that are becoming a part of our lives. We make creative products and investigations into these formats to find new ways of surprising, delighting and having fun. We believe that innovation can only happen through practice and PC is about trying things out.